blue outline
blush lilac outline
face outline

About

Born and raised in Mexico City and based in Seattle since 2022, I am a designer driven by a fundamental belief: design should do more than look good, it should do good. I approach every project with a blend of passion and purpose, viewing my work as a medium to amplify product impact and meaningfully improve human lives.

My process is fueled by an innate curiosity, a drive for deeper understanding of things, and a constant search for connections. This perspective informs my conviction that technology, when wielded thoughtfully, is a transformative force for both business and the human experience.

With over a decade working with startups and enterprises across LATAM, the US, Australia, and Thailand, I have mastered the balance between delivering polished interfaces that contribute to building user trust and moving the strategic metrics that define business success.

In an era of constant change, I view "thriving" as a practice of navigating life with passion, intention, patience, and flexibility. When I am not shaping digital experiences, I disconnect through the slow art of baking, the quiet focus of a puzzle, or the shared adventure of traveling with my family.

Experience

CRUNCHTIME

(01/22 - 11/25)

SaaS for Restaurants

UX Strategy

Design System

Mobile-first Design

Research Ops

UX Research

WIZELINE

(08/17 - 01/22)

Software Consulting

Gen & Evaluative Research

Data-Informed Design

Product Strategy

Workshop Facilitation

Mentoring

BBVA

(04/16 - 08/17)

Financial Services

Enterprise UX

Data Visualization

Stakeholder Alignment

UI Guidelines

TOTALPLAY

(07/12 - 07/15)

Telecommunications and Media

Multi-platform Design

UI/UX Execution

Marketing Assets

LinkedIn

Previously worked with:

blue outline
blush lilac outline
z
a
i
d
e
n
n
o
v
i
blue outline
blush lilac outline
face outline

About

Born and raised in Mexico City and based in Seattle since 2022, I am a designer driven by a fundamental belief: design should do more than look good, it should do good. I approach every project with a blend of passion and purpose, viewing my work as a medium to amplify product impact and meaningfully improve human lives.

My process is fueled by an innate curiosity, a drive for deeper understanding of things, and a constant search for connections. This perspective informs my conviction that technology, when wielded thoughtfully, is a transformative force for both business and the human experience.

With over a decade working with startups and enterprises across LATAM, the US, Australia, and Thailand, I have mastered the balance between delivering polished interfaces that contribute to building user trust and moving the strategic metrics that define business success.

In an era of constant change, I view "thriving" as a practice of navigating life with passion, intention, patience, and flexibility. When I am not shaping digital experiences, I disconnect through the slow art of baking, the quiet focus of a puzzle, or the shared adventure of traveling with my family.

Experience

CRUNCHTIME

(01/22 - 11/25)

SaaS for Restaurants

UX Strategy

Design System

Mobile-first Design

Research Ops

UX Research

WIZELINE

(08/17 - 01/22)

Software Consulting

Gen & Evaluative Research

Data-Informed Design

Product Strategy

Workshop Facilitation

Mentoring

BBVA

(04/16 - 08/17)

Financial Services

Enterprise UX

Data Visualization

Stakeholder Alignment

UI Guidelines

TOTALPLAY

(07/12 - 07/15)

Telecommunications and Media

Multi-platform Design

UI/UX Execution

Marketing Assets

LinkedIn

Previously worked with:

blue outline
blush lilac outline
z
a
i
d
e
n
n
o
v
i
blue outline
blush lilac outline
face outline

About

Born and raised in Mexico City and based in Seattle since 2022, I am a designer driven by a fundamental belief: design should do more than look good, it should do good. I approach every project with a blend of passion and purpose, viewing my work as a medium to amplify product impact and meaningfully improve human lives.

My process is fueled by an innate curiosity, a drive for deeper understanding of things, and a constant search for connections. This perspective informs my conviction that technology, when wielded thoughtfully, is a transformative force for both business and the human experience.

With over a decade working with startups and enterprises across LATAM, the US, Australia, and Thailand, I have mastered the balance between delivering polished interfaces that contribute to building user trust and moving the strategic metrics that define business success.

In an era of constant change, I view "thriving" as a practice of navigating life with passion, intention, patience, and flexibility. When I am not shaping digital experiences, I disconnect through the slow art of baking, the quiet focus of a puzzle, or the shared adventure of traveling with my family.

Experience

CRUNCHTIME

(01/22 - 11/25)

SaaS for Restaurants

UX Strategy

Design System

Mobile-first Design

Research Ops

UX Research

WIZELINE

(08/17 - 01/22)

Software Consulting

Gen & Evaluative Research

Data-Informed Design

Product Strategy

Workshop Facilitation

Mentoring

BBVA

(04/16 - 08/17)

Financial Services

Enterprise UX

Data Visualization

Stakeholder Alignment

UI Guidelines

TOTALPLAY

(07/12 - 07/15)

Telecommunications and Media

Multi-platform Design

UI/UX Execution

Marketing Assets

LinkedIn

Previously worked with: