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pursued three key initiatives to build a scalable research system: Defined and implemented a unified research platform I led a cross‑functional working group of Product Managers (PMs), Designers, and CSMs to evaluate research platforms for repository, panel management, and scheduling capabilities.​ I selected and implemented Great Question as our research system to consolidate study setup, panel management, scheduling, and a searchable repository. Designers migrated ~12 hours of interview recordings (held during the past 6 months) into the repository in the first quarter, establishing a single source of truth for qualitative insights for two initiatives, TalentLink and Shared Analytics. Operational research workflows and standards I created standardized templates (interview guides, synthesis formats) and a Research Playbook to reduce average analysis time through template reuse and AI-driven synthesis. I introduced a shared taxonomy for tagging themes, enabling faster synthesis and cross‑study synthesis, and making insights discoverable. Ran onboarding sessions along with my design peer, Yara, to help designers and PMs adopt the new workflows and contribute consistently to the repository documentation. Built and launched the first Customer Research Panel Partnered with Customer Success, Marketing, and Product Management to define the first company‑wide Customer Panel, including naming, eligibility rules, and opt‑in flows. Partnered with key stakeholders to define recruitment channels (ideas portal, webinars, email campaigns) and communication cadences to grow and maintain an engaged panel. Scaled insight sharing and design influence Co-led a recurring forum with PMs, CSMs, and PM leadership to review panel performance and align on ways to scale the initiative Designed and launched a lightweight customer insights newsletter to keep participants engaged and aware of the impact of their feedback in each of the Crucnhtime’s 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pursued three key initiatives to build a scalable research system: Defined and implemented a unified research platform I led a cross‑functional working group of Product Managers (PMs), Designers, and CSMs to evaluate research platforms for repository, panel management, and scheduling capabilities.​ I selected and implemented Great Question as our research system to consolidate study setup, panel management, scheduling, and a searchable repository. 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Partnered with key stakeholders to define recruitment channels (ideas portal, webinars, email campaigns) and communication cadences to grow and maintain an engaged panel. Scaled insight sharing and design influence Co-led a recurring forum with PMs, CSMs, and PM leadership to review panel performance and align on ways to scale the initiative Designed and launched a lightweight customer insights newsletter to keep participants engaged and aware of the impact of their feedback in each of the Crucnhtime’s 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